Chobani Rebrand
Brand Identity
Packaging Design
Motion DesignI rebranded Chobani Creations with a handmade, tactile approach that honors the brand’s origins in its founder’s childhood experience making yogurt in Turkey. Using ripped tape as a core visual element, the identity embraces imperfection, warmth, and craft while staying bold, playful, and passionate. The redesigned packaging features a glass container with a reclosable lid, elevating the product’s premium feel while supporting sustainability and everyday convenience.